I sit here at the home of a close friend watching the Apple Cup. As We cheer for one team over the other disregarding the fact that they are from the same state I silently sip on a 12oz Killian. I don't particularly care much for football but seeing as everyone I know is here and the beer is free I reluctantly accompanied the group.
At the end of the second quarter though I find myself a few beers in and suddenly very interested in what is happening on the field. What is this transformation? Am I suddenly a football fan? Do I have inexplicable pride for two teams I previously knew nothing about? Nah must be the beer. Suddenly all the beer commercials constantly playing during football games makes perfect sense. The assumption isn't that football fans like beer but in actuality the beer is pushed on the viewer to help them cope with the boring sport. Well played ad men.
No comments:
Post a Comment